Integrated Optimal Procedure of Internet Marketing

The internet marketing is a comprehensive process that requires the coordination and efficiency of all the marketing departments. The functionalities of the marketing departments include, but are not limited to, identification of consumers, production of ads pieces, and selection of ad strategies. Internet medium offers a great advantage in data collection. Abundant data allows us to measure the effectiveness of marketing efforts, and further, to model the advertise response as a function of advertising efforts for optimal strategy. Thus, internet marketing is special from the traditional one in the sense that it is data driven; it is able to take advantage of mathematical methods and information technology. In this article, we pinpoint at main phases of the internet advertising process – customer targeting, internet ads production, and optimal budget allocation in internet media and based on them to show the production process of internet marketing which employs data mining, statistic and mathematical modeling, and mathematical algorithms. The article is organized as follow: (1) Introduction section describes the general perspective of the article; (2) Background section briefs the industrial and academic efforts by others that are related to my position on the topic; (3) Operation Procedure and the Quantitative Method for Each of the Subroutines section describes in detail the mathematical ABSTRACT